About Alex

Alex Price is a rare musical chameleon. He is a singer-songwriter, multi-instrumentalist, recording artist, producer, and entertainer. Alex’s radiantly artistical energy delivers a distinct, memorable musical experience whether listening through ear buds or witnessing him live. 

Price’s early exposure to a wide variety of rock, blues, jazz, hip-hop and R&B provided the canvas to create an eclectic catalog of soulful, seductive recordings.  With lyrics that are honest, pure, and relatable, he connects with the hearts, minds, and souls of his audiences through his tantalizing vocals and diverse musical arrangements. The “Price Vibe” is often compared to that of Miguel, Jacquees, Usher and John Mayer. 

In his formative years, Alex Price’s close relationship with his older brother could have easily lured him to follow in his brother’s footsteps of being involved in drugs and street life. Instead, as he pushed through many family hardships resulting from the path his brother chose, Price grew determined to take a more positive turn in life by expressing his experiences through the art of music. 

For over 14 years Alex has consistently released an array of original music through a broad spectrum of platforms and audiences where his song-writing acumen has captured the interest of several notable artists, industry giants and playlist curators. Some of the opportunities that resulted include writing for select Cash Money / Rich Gang artists at the world-renown Hit Factory Studios in Miami; session work in Los Angeles with award winning producer Dwayne “Muffla” Simon, of L.A. Posse; and a remix release by Canada's Top D.J. of the international club scene and the official D.J. of the Toronto Raptors, 4Korners

Although the studio is his creative zone, the stage is Alex Price’s megaphone! Averaging over 150 shows including international festivals across North America annually, he seduces his audiences with soulful, alluring, vocal lyricism backed by electrifying 6-string artistry. During the early years, Alex, with fellow Canadian Justin Bieber before any notoriety, were captured innocently jamming to “Freebird”  (Alex on guitar, Justin on drums) showcasing their burgeoning talents at a local venue.  As Price’s journey continued, he was invited to play and share stages with the late blues legends Mel Brown, Jeff Healey and Lucky Peterson. Along the way, he was also fortunate enough to have crossed paths with a few of his inspirations - Birdman, Timbaland, Tyla Yaweh, Caskey, and Neno Calvin. 

While continuing his independence as an artist under his own label, Priceless Worldwide, Alex passionately enjoys having complete creative control over his music. Not only does he write the lyrics and music, he also plays the instruments, produces, engineers, and manages the distribution and marketing of his music across global radio and digital platforms. 

With a fan base rising exponentially, Alex Price is getting the attention of streaming service heavyweight Spotify, which has placed fan favorite “Love In L.A.” along with other Price singles on such playlists as “It’s a Bop”, “Morning Commute”, “Mint Canada” and “R&B Right Now”. Additionally, playlists “New In Dance”, “New Music Daily” and “Breaking Dance” on Apple Music have also added Alex’s tunes. The combined streaming services delivered over 1 million streams to date. Love In L.A. also continues to attract increasing radio play on commercial stations across North America, including his hometown where it placed in the top 6 at 6 sharing the top 10 with today’s leading artists. Further, Love In L.A. is a feature song on Muffla’s project “Suspicious Packages” along with several uniquely gifted artists hand-selected by Muffla. 

In addition, Price’s R&B original “Tell Me” remixed and released by 4Korners, received a shout-out on Billboard by DJ Danny Diggz who called it a “vibey one” with “sultry R&B-reminiscent vocals and baseline”.